Road Disc Brakes: “Big S” vs. Volagi Edition

Given the early (and continued) attention paid to Volagi here on BB – and given the attention this current story seems to have garnered today – wanted to mention the reports that, to borrow Velonews’ title, Specialized sues Volagi over Liscio road bike. This was also being reported in the San Jose Mercury News, following on the lawsuit moving to trial. Of course, I have no knowledge about the facts/merits of the case, nor anything to add beyond the inevitable troll and flame wars to be found in the papers’ respective comments sections, but this does seem like an overreaction by Specialized. My reaction, in other words, is in the vein of Bike Snob NYC’s, who does a great job skewering Specialized and is worth reading. One interesting tidbit from the Velonews interview with Volagi co-founder, Robert Choi, is the mention that Specialized “were almost bankrupt 7-8 years ago,  and now they’re knocking on Trek’s total sales”. Is that really the case?

If Specialized were smart about this, they would just start from the fantastic looking (and riding as well, according to bikeradar) Crux disc cross bike and build up a line of disc-equipped road bike themselves. Hell, they could market it as a new addition to the Roubaix line (which is kind of what this whole lawsuit is about anyway).

The Crux, by the way:

BikeRumor - Crux Disc

(Source: Bike Rumor’s review of the Crux)

And, if they had just ignored Volagi (rather than draw attention to a pretty small fish), most customers out there would have given Specialized credit for “inventing” a disc-equipped fondo/sportive/comfort bike! Volagi seems to have a lot going for them…but, let’s face it, the primary advantage they will have is that of being “first mover” in this area. If/when SRAM/Shimano pops out an hydraulic road disc, the market will explode and pretty soon, for better or worse, we’ll have the option for a rebranded Asian carbon road frameset with disc brakes, BB30/whatever standard and tapered headtube/steerer offered at $499 from the Sette line at Pricepoint (or some equivalent). Too bad for Volagi that they have likely wasted a year of that precious time dealing with the a-holes at Big S. But I guess that’s the point of the lawsuit in the first place.

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