Magazine Mass & GDP Growth

The arrival of the most recent issue of Dwell in today’s mail confirmed the suspicions generated by last month’s Real Simple: magazines are really getting lighter these days! I mean seriously lighter. The paper is not thinner. The culprit? There just aren’t (m)any ads. Definitely a sign of recession – ad revenue plummets and so too do magazine pages. Those with a copy of Excel and a postal scale should start charting each month’s issues – then send me the data. This could compete with other pop social indicators like the hemline index and whatnot.



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